Gadgetheads unite: will Plastic Logic punch out Kindle?

Kindle, and now Plastic Logic.  Can a tech gadget save print media? Lots of companies seem to think so and all are scrabbling to provide the perfect digital reader. Rumor has it, Apple is working on one, Amazon just released their new Kindle, and now there is a stunning form factor in the 8.5 x 11 inch flexible Plastic Logic reader.  Thinner than a pad of paper and lighter than many periodicals Plastic Logic offers a high-quality reading experience – better than alternatives of paper or other electronic readers on the market today. Yet it is still only shows black-and-white.

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The Plastic Logic reader supports a full range of document formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as well as newspapers, periodicals and books. It has a touch screen and is either wired or wireless and will store thousands of documents. Imagine, Artforum, Art in America, ArtNews, Art & Antiques, Frieze and Adobeairstream all on one device. The reader incorporates E Ink technology for great readability and features low power consumption and long battery life. Full details and pricing for the product will be announced in early 2010.

Gizmodo called it the kindle killer. New York Observer says that Apple is working on “a magazine-size, touch-sensitive, full-color tablet that would also have basic Internet, iChat, and Skype videoconferencing capabilities””the perfect environment for digital magazines and newspapers.”

Let the revolution begin.