Santa Fe

Now, Would You Call This Ridiculous?

Written by  //  June 6, 2011  //  Design, Santa Fe  //  1 Comment

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According to Money magazine, Smart cars (which have sold 750,000 in the EU) topped off in the US at about 45,000 sold  - and even with news that Smart cars are being sold at Mercedes-Benz dealerships (the brand is part of Daimler-Benz), sales in the US last year were under 6,000 – a factor which reports like this one in February attributed to gas prices staying below $3/gallon.  That’s so last year. I still love the little buggers, and don’t cotton at all to this analysis in Smart Money that the combination of lower gas prices (not anymore!), and the Smart car’s smushy look wound up a no-winner because Americans’ found themselves afraid to “look ridiculous.”

This is really a creative car  - as shown by the one with Texas plates in the parking lot of La Choza restaurant in Santa Fe on Saturday night. If this is your car, please write! And, if it isn’t, and you want 41mpg for less than $12k for a new vehicle, well… It ain’t the Prius but it sure is cuter (imho).

 

 

Written by  //  June 6, 2011  //  Design, Santa Fe  //  1 Comment

About the Author

Ellen Berkovitch founded AdobeAirstream in 2008 as the new west's first daily online arts and culture magazine. Before that she had a 25-year career in journalism which consecutively included having been editor in chief of Santa Fe Trend magazine; and before that, freelance writer for Artforum; Art&Auction, The New York Times, the L.A. Weekly and many other national art and design publications.

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