Wild Frontier Fest is Bigger and Younger
In 2010, Vagabond Collective found themselves on the ground floor of a really exciting new music scene in Austin. That prompted them to develop Wild Frontier Fest as an outlet to showcase all of the awesome talent they had been working with in one huge event. According to WFF and Vagabond Collective’s Jenni Gritti, “[Vagabond Collective] works with many different genres of music and we take pride in being able to put unique shows together. For example, we released Thieves‘ full length (JustGiveItUp) and are working a 7” record with Marmalakes that we’re really excited about.” Gritti then goes on to explain that WFF differentiates itself from other local festivals because it features “a younger crowd — we represent the next wave of talent in Austin. We approach the festival as a giant party with all of our friends and think of everything we can do to make people excited for it.”
In 2010, WFF consisted of 25 bands on two stages at the Mohawk. Ricky Valenzula (CEO of WFF and Vagabond Collective) says “2010 was awesome. Marmalakes played midday and absolutely killed. Sip Sip was the craziest mini party all night…plus Holy Fuck, obviously.” The one-day festival sold out to more than 1,000 people. The future of WFF was certain. “Last year we naively told everyone to get excited for WFF 2011,” Valenzula explains, “but I wish I could go back in time and tell myself to be careful what you wish for. WFF 2011 is bigger and better but was also a hundred times more difficult to pull off. I honestly couldn’t be any more proud of the work that me and my partner Cory Green put into this.”
Now in its second year, WFF 2011 will take place at Emo’s on September 10th and 11th. Having evolved into a two-day music festival, the WFF 2011 line-up is even bigger and better than last year. Practically doubling in size and scope, WFF 2011 features 40 bands including The Octopus Project, White Denim, Ume, The Eastern Sea, Wavves, Peelander-Z and The Black and White Years. When you get hungry from all of the partying, Red River’s finest pizza parlor–Hoboken Pie, of course–will be on site slinging pizza (Gritti adds, “Vagabond is on a strictly pizza diet”).
Also this year, WFF hosted a kickoff party–featuring free beer and pizza!–on Friday, September 9th at End of an Ear starting at 5:00pm; discounted tickets will be on sale and there will be a ticket giveaway. Most importantly, Oh No Oh My! will be on hand to give partiers a little taste of what WFF 2011 has to offer.