the original adobeairstream ©Kate Russell

the original adobeairstream ©Kate Russell

How’d You Get the Name?

Let me invoke now the photo shoot that unearthed a stuccoed travel trailer and the immortal words, “the only thing better than an Airstream is an AdobeAirstream”: Sandra Seymour

The History

It’s been five years since AdobeAirstream hatched as an idea on a hike near the Continental Divide.

Award-winning arts journalist and editor Ellen Berkovitch was the hiker and the thinker-upper. The niche was for the first online arts magazine to cover multiple arts across a swath of creative cities in the Rocky Mountain West and Southwest, extending to Austin, the music-culture hub of Texas.

Since we first published in February 2009 with the tagline, “the online magazine for citizens of culture,” we deployed a content strategy to pace the fast-moving, contemporary culture news of our region. We engage our audiences in the variegated, fascinating contemporary stories emanating from our turfs in the creative new west.

The Audience

In 2012, we were visited by 332,000 people of whom the majority (72%) came from the United States, 28% came from abroad. This bore out our hunches: that by a content strategy of broadcasting critical cultural news of our region out, that we’d draw national and international traffic in; and that by grabbing the critical international culture news from outside, that we’d keep our local cities and region interested.

What’s New?

With this “edition” of September 2013, we bring you our talents in streamlined content delivery as a monthly online magazine edition. This new responsive site (“hello, gorgeous!”) hosts our flagship. Every month we’ll also bring you a new issue of our micro-site, EmancipART, for independent artists’ professional development. Our podcast will also be new every month.

The Podcast

Microphones are a beautiful thing. Our podcast has grown up as we have. We love making it. We love collaborating. Our big news in 2013 was being podcast-producer-in-residence at Minneapolis Institute of Arts.

The Team

“I don’t think I can say enough about Lucille,” as B.B. King says. The curiosity, innovativeness, energy, resourcefulness and patience of the people who have collaborated to make AdobeAirstream for the last five years is incredible. Four of us composed the herd at the start: Me, and film critic David D’Arcy (New York), art critic Leanne Goebel  (Pagosa Springs) and music critic and video-channel maestro Groovey (Denver). We grew over the years to include new contributors all of whose biographies can be found on our writers’ page.

Contributing essential talent to the podcast is sound designer and engineer, Dennis Jasso.

Edie Dillman, who is responsible for design at the gorgeous New Mexico magazine, was aide-de-camp on design for this redesign.

There will never be words enough to credit developer and friend Geet Jacobs. This is his second rodeo coding a new version of AdobeAirstream.

My husband Conrad Skinner has believed in this adventure the whole way.